GWYNNETH RACHEL PUTRI HOTANOBAN

2501978811

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BBS Undergraduate Program

THESIS TITLE ANALYSIS OF THE INFLUENCE OF SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH (EWOM) ON BRAND AWARENESS THROUGH BRAND IMAGE ON CONSUMERS OF ONE OF THE COFFEE OUTLETS IN JAKARTA