WILLIAM VALIANT

2501981844

Degree Strata 1

Program/Study Program International Business Management - Global

Faculty/School BBS Undergraduate Program

THESIS TITLE ANALYSIS ON THE IMPACT OF FLASH SALE, INFLUENCER MARKETING, AND E-WALLET ON THE IMPULSIVE BUYING BEHAVIOR OF GEN Z AND MILLENNIALS IN JAKARTA AND TANGERANG FOR SKINCARE PRODUCTS IN E-COMMERCE