MICHAEL DIVA SETA KUSUMA

2501983484
Degree Strata 1
Program/Study Program Marketing Communication
Faculty/School Faculty of Digital Communication and Hotel & Tourism
Campus BINUS
@ Kemanggisan Campus
THESIS TITLE THE INFLUENCE OF ERIGO'S KOL CHARACTERISTICS ON TIKTOK TOWARD PURCHASE INTENTION MEDIATED BY BRAND IMAGE AMONG GENERATION Z

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