AURELLIA AWINDHY ARRIZKI

2501984801

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BBS Undergraduate Program

THESIS TITLE THE INFLUENCE OF DIGITAL MISINFORMATION AND ELECTRONIC WORD-OF-MOUTH ON PURCHASE INTENTION THROUGH BRAND TRUST AND BRAND IMAGE AMONG GENERATION Z CONSUMERS IN THE HEALTH & BEAUTY INDUSTRY IN JAKARTA