SEBASTIAN JAMES ALDEN

2501985041

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BBS Undergraduate Program

THESIS TITLE THE INFLUENCE OF UTILITARIAN VALUE, HEDONIC VALUE, AND SOCIAL VALUE ON IMPULSE BUYING MEDIATED BY TRUST IN PRODUCT AND TRUST IN PLATFORM: A CASE STUDY OF LIVE STREAM E-COMMERCE AMONG GEN Z AND MILLENNIALS IN TANGERANG AND JAKARTA