ADELIA WIDYA ADRIANTO

2501985161

Degree Strata 1

Program/Study Program Business Creation

Faculty/School BBS Undergraduate Program

THESIS TITLE BUSINESS DEVELOPMENT OF SAMBOEL THROUGH THE ANALYSIS OF THE INFLUENCE OF FUNCTIONAL VALUE, SOCIAL VALUE, AND EMOTIONAL VALUE ON ATTITUDE TOWARDS USER-GENERATED CONTENT (UGC) AND ITS IMPACT ON THE PURCHASE BEHAVIOR OF PACKAGED SAMBAL