YASSIR MUBARAK

2501986031

Degree Strata 1

Program/Study Program Business Creation

Faculty/School BBS Undergraduate Program

THESIS TITLE DEVELOPING LA BALDOVINO'S BUSINESS THROUGH AN ANALYSIS OF THE INFLUENCE OF BRAND LOVE, BRAND ENGAGEMENT, ELECTRONIC WORD OF MOUTH, AND OVERALL BRAND EQUITY ON PURCHASE INTENTION IN INDONESIA'S FAST FASHION INDUSTRY