FAYZA MALIKA INDIRA

2501986694

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BBS Undergraduate Program

THESIS TITLE THE INFLUENCE OF MISLEADING ADVERTISEMENTS AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE DECISIONS OF LOCAL SKINCARE SERUM PRODUCTS ON SOCIAL MEDIA THROUGH CONSUMER TRUST AMONG GENERATION Z