DAFFA RIFQI FARGHANI

2501990413

Degree Strata 1

Program/Study Program Creativepreneurship

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE IMPACT OF PRODUCT QUALITY, E-SERVICE QUALITY, DIGITAL INNOVATION, AND CHATBOT QUALITY ON PURCHASE DECISIONS IN FOOD E-COMMERCE: THE MEDIATING ROLE OF CUSTOMER SATISFACTION