AUDI LUKITA

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BBS Undergraduate Program

GPA 3.92

Achievement Summa Cum Laude, Wisudawan Terbaik

THESIS TITLE THE EFFECT OF VIRTUAL TRY-ON AND IN-STORE PICKUP FEATURES ON INTENTION TO USE OMNICHANNEL IN BEAUTY PRODUCT PURCHASES AMONG GEN Z CONSUMERS WITH PERCEIVED ENJOYMENT AS A MEDIATING VARIABLE