RAINA SAHIRAH TUHFAH

2501994613

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BBS Undergraduate Program

THESIS TITLE THE EFFECT OF DIGITAL MARKETING, PRODUCT INNOVATION AND E-SERVICE QUALITY ON BRAND AWARENESS OF COFFEE SHOP WITH ELECTRONIC WORD OF MOUTH AS A MODERATING VARIABLE (CASE STUDY GEN Z CONSUMERS OF PT XYZ IN KARAWACI AREA)