GISELLA VEGA PRATIRTA

2501999305

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BBS Undergraduate Program

THESIS TITLE THE IMPACT OF PERCEIVED GREENWASHING ON NEGATIVE WORD OF MOUTH OF A FAST FASHION BRAND CONSUMERS UNIQLO INDONESIA: MEDIATING ROLE OF GREEN SKEPTICISM AND BRAND HYPOCRISY