SONI NUR ILHAM THAMRIN

2501999343

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE INFLUENCE OF DIGITAL MARKETING ON PURCHASE INTENTION VIA BRAND AWARENESS IN THE CIREBON COFFEE SHOP INDUSTRY: A STRUCTURAL EQUATION MODELING-PARTIAL LEAST SQUARES (SEM-PLS) APPROACH.