BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
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Graduation
Wisuda 73
GUSTI MANIS ZERA VERONICA
GUSTI MANIS ZERA VERONICA
2501999993
Degree
Strata 1
Program/Study Program
Marketing Communication
Faculty/School
Faculty of Digital Communication and Hotel & Tourism
THESIS TITLE
THE INFLUENCE OF SECOND ACCOUNT INSTAGRAM USAGE ON THE PERSONAL BRANDING OF GENERATION Z STUDENTS: A QUANTITATIVE STUDY AT THREE UNIVERSITIES IN JAKARTA