ERIN MINJAYA

2502005326
Degree Strata 1
Program/Study Program International Business
Faculty/School BBS International Undergraduate Program
Campus BINUS
@ Senayan Campus
THESIS TITLE INVESTIGATING THE INFLUENCE OF MARKETING MIX (4PS) ON CUSTOMER PREFERENCE AND PURCHASE INTENTION TOWARDS PERFUME DUPES: A STUDY ON GEN-Z CONSUMERS IN INDONESIA

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