JASON CHRISTOPHER HARTONO

2502008416

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BBS Undergraduate Program

THESIS TITLE The Impacts of Sales Promotions,Social Influence, and Interactive Live Streaming on The Impulsive Buying Behaviour of Gen Z in Jakarta/Tangerang Area for Makeup Product in E-Commerce: The Mediating Role of Fear of Missing Out