ALVINO FARIDZI LUTHFI

2502010036

Degree Strata 1

Program/Study Program Management

Faculty/School BBS Undergraduate Program

THESIS TITLE THE EFFECT OF DIGITAL MEDIA-BASED BUSINESS MANAGEMENT STRATEGY AND PRODUCT INNOVATION ON REPEAT PURCHASES WITH LAYOUT CHANGES AS A MEDIATING VARIABLE: STUDY OF F&B MSME TACH BUYGEY