SABINA RAMADHANI PUTRI

2502013454

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BBS Undergraduate Program

THESIS TITLE ANALYSIS OF THE EFFECT OF EXPERIENTIAL MARKETING AND OMNICHANNEL SERVICE QUALITY ON PATRONAGE INTENTION WITH E-WOM (ELECTRONIC WORD-OF-MOUTH) AS A MEDIATION VARIABLE ON BEAUTY EXPO VISITORS IN JAKARTA