JOHN BAPTISTA KALAMBTHARA

2502019041

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BBS Undergraduate Program

THESIS TITLE ANALYSIS OF THE EFFECT OF HONESTY-HUMILITY, EMOTIONALITY, EXTRAVERSION, AGREEABLENESS, CONSCIENTIOUSNESS, OPENNESS TO EXPERIENCE ON IMPULSIVE BUYING ON LIVE ECOMMERS AMONG GEN Z ON SKINCARE PURCHASES