BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
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Graduation
Wisuda 73
SANGGIANTI MEDIKA PUTRI
SANGGIANTI MEDIKA PUTRI
2502020245
Degree
Strata 1
Program/Study Program
Marketing Communication
Faculty/School
Faculty of Digital Communication and Hotel & Tourism
THESIS TITLE
BRAND RECALL AS A MEDIATOR IN THE INFLUENCE OF PRODUCT PLACEMENT ON CONSUMER PURCHASE INTENTION (A CASE STUDY OF KECAP BANGO PLACEMENT IN THE FILM JUMBO)