BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
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Graduation
Wisuda 72
CHOIRINA
CHOIRINA
2502020661
Degree
Strata 1
Program/Study Program
Management
Faculty/School
BBS Undergraduate Program
THESIS TITLE
COLLABORATION BRANDING, CELEBRITY ENDORSEMENT, TESTIMONIALS, SOCIAL MEDIA ADVERTISEMENT, AND PRODUCT QUALITY ON PURCHASE INTENTION AND PURCHASE DECISIONS IN BEAUTY PRODUCTS