VIEREN SEPTISHIA

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

GPA 3.93

Achievement Summa Cum Laude

THESIS TITLE THE EFFECT OF SOCIAL PRESENCE ON AROUSAL AND PLEASURE AND ITS IMPACT ON IMPULSIVE BUYING BEHAVIOR OF GENERATION Z TOWARD FASHION PRODUCTS ON SOCIAL COMMERCE PLATFORMS