LINDA SUKMAWATI

2502023386

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

Campus BULC Malang

THESIS TITLE THE ROLE OF INFLUENCERS, PARASOCIAL RELATIONSHIPS, SOURCE CREDIBILITY, AND FAIRNESS IN FORMING PRODUCT INTEREST: AN EMPIRICAL STUDY ON SOCIAL MEDIA PLATFORMS