NATHALYA KOSTAN

2502025776

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BBS Undergraduate Program

THESIS TITLE ANALYSIS OF THE EFFECT OF LIVE STREAMING, AFFILIATE MARKETING, AND ONLINE CUSTOMER REVIEW ON IMPULSIVE BUYING WITH POSITIVE EMOTIONS AS INTERVENING VARIABLES (CASE STUDY ON CONSUMERS OF PT XYZ IN JABODETABEK AREA)