DESTY OLYVIA TANU WIJAYA

2502026242

Degree Strata 1

Program/Study Program Public Relations (Malang Campus)

Faculty/School Faculty of Digital Communication and Hotel & Tourism

THESIS TITLE THE INFLUENCE OF SHOPEES INSTAGRAM SOCIAL MEDIA CONTENT ON CUSTOMER ENGAGEMENT AND LOYALTY (A STUDY OF STUDENT USER OF SHOPEE AT UNIVERSITY X IN MALANG CITY)