DIVA AYU GHANIA

2502026974

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BBS Undergraduate Program

THESIS TITLE THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES AND ELECTRONIC WORD OF MOUTH ON CUSTOMER-BASED BRAND EQUITY OF LOCAL BEAUTY BRAND WITH BRAND IMAGE AS AN INTERVENING VARIABLE (CASE STUDY OF LOCAL BEAUTY PRODUCT USERS IN JABODETABEK)