REYNALDI BUYA SAPUTRA

2502027895

Degree Strata 1

Program/Study Program Marketing Communication

Faculty/School Faculty of Digital Communication and Hotel & Tourism

THESIS TITLE THE EFFECT OF SOCIAL MEDIA MARKETING ON BRAND AWARENESS AMONG INSTAGRAM FOLLOWERS OF HONOR OF KINGS GAME (A STUDY ON COMMUNICATION SCIENCE STUDENTS OF BINA NUSANTARA UNIVERSITY, ALAM SUTERA AND KEMANGGISAN CAMPUSES, CLASS OF 2025)