REFIRZA IRIANSAKA

2502028802
Degree Strata 1
Program/Study Program International Business Management
Faculty/School BBS Undergraduate Program
Campus BINUS
@ Alam Sutera Campus
THESIS TITLE THE INFLUENCE OF BRAND POSITIONING, LUXURY MARKETING, AND DIGITAL PERSONALIZATION ON BRAND EXCLUSIVITY: A CASE STUDY OF THE EXCLUSIVITY OF THE LUXURY WATCH BRAND "R" IN INDONESIA

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