MUHAMMAD DAFFA MAULANA HIDAYAT

2502029603

Degree Strata 1

Program/Study Program Creativepreneurship (Bandung Campus)

Faculty/School BBS Undergraduate Program

THESIS TITLE THE ROLE OF ADVERTISING VALUE AS A MEDIATOR OF THE INFLUENCE OF CREDIBILITY AND INFORMATIVENESS ON E-COMMERCE BRAND IMAGE : A STUDY ON GEN Z AND MILLENIAL CONSUMERS