RAIHAN RAHMAAN SYAH

2502031910

Degree Strata 1

Program/Study Program Management

Faculty/School BBS Undergraduate Program

THESIS TITLE THE INFLUENCE OF ARTIFICIAL INTELLIGENCE (AI) UTILIZATION AND BIG DATA ANALYSIS ON THE USE OF DIGITAL SERVICES IN THE BANKING SECTOR: THE ROLE OF CUSTOMER TRUST AS A MODERATOR AND SERVICE QUALITY AS A MEDIATOR.