NICOLE DANELLA

2502033014
Degree Strata 1
Program/Study Program Global Business Marketing
Faculty/School BINUS Business School Undergraduate Program
Campus BINUS
@ Kemanggisan Campus
THESIS TITLE THE INFLUENCE OF BRAND-GENERATED CONTENT AND USER-GENERATED CONTENT ON PURCHASE INTENTION IN THE FASHION INDUSTRY THROUGH SOCIAL MEDIA ENGAGEMENT ON GENERATION Z IN JABODETABEK

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