ALAMSYAH CAESAR LOH JINAWI

2502033191

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BBS Undergraduate Program

THESIS TITLE DIGITAL MARKETING FACTORS THAT INFLUENCE PURCHASE INTENTION WITH ATTITUDE TOWARD DIGITAL MARKETING MEDIATION AND BRAND AWARENESS MODERATION IN THE ONLINE FOOD SERVICE INDUSTRY FOR GENERATION X, Y, Z IN JAKARTA