KELVINA PUTRI MULYADI

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

GPA 3.95

Achievement Summa Cum Laude

THESIS TITLE DIGITAL INFLUENCERS, BRAND ENGAGEMENT, AND BRAND EXPECTED VALUE ON PURCHASE INTENTION IN THE FASHION INDUSTRY: THE ROLE OF GENDER MODERATION