ADZRA DONA KALTSUM

2502037933

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BBS Undergraduate Program

THESIS TITLE THE INFLUENCE OF SCARCITY MARKETING AND SOCIAL MEDIA USAGE ON IMPULSIVE BUYING OF BLIND BOX TOY PRODUCTS WITH FEAR OF MISSING OUT (FOMO) AS A MEDIATING VARIABLE (CASE STUDY OF GENERATION Z IN DKI JAKARTA)