ALIFYAA ROSALIA LUKMAN

2502041943

Degree Strata 1

Program/Study Program Marketing Communication

Faculty/School Faculty of Digital Communication and Hotel & Tourism

THESIS TITLE THE INFLUENCE OF RANIA YAMIN'S CREDIBILITY AS AN INFLUENCER ON PURCHASE INTENTION TOWARD KITSCHY X RANIA YAMIN COLLABORATION PRODUCTS (A STUDY ON RANIA YAMIN'S TIKTOK FOLLOWERS)