MAURELL GRACIELLA KWE

2502044112

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE EFFECT OF INFLUENCER CREDIBILITY ON PURCHASE INTENTION THROUGH BRAND TRUST WITH PERSUASION KNOWLEDGE AS A MODERATING VARIABLE AMONG FOLLOWERS OF THE SHOPEE AFFILIATE PROGRAM ON INSTAGRAM INDONESIA