GINA FARAH NABILA

2502044371
Degree Strata 1
Program/Study Program International Business Management
Faculty/School BBS Undergraduate Program
THESIS TITLE THE EFFECT OF TRUSTWORTHINESS, ATTRACTIVENESS, EXPERTISE, AND SOCIAL MEDIA INFLUENCER ON THE PURCHASE INTENTION OF LOCAL BEAUTY BRAND PRODUCTS ON GENERATION Z ON THE TIKTOK SHOP PLATFORM WITH BRAND IMAGE AS A MEDIATION
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