GINA FARAH NABILA

2502044371

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BBS Undergraduate Program

THESIS TITLE THE EFFECT OF TRUSTWORTHINESS, ATTRACTIVENESS, EXPERTISE, AND SOCIAL MEDIA INFLUENCER ON THE PURCHASE INTENTION OF LOCAL BEAUTY BRAND PRODUCTS ON GENERATION Z ON THE TIKTOK SHOP PLATFORM WITH BRAND IMAGE AS A MEDIATION