EBENEZER SAHALA RYAN HUTABALIAN

2502046231

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BBS Undergraduate Program

THESIS TITLE THE INFLUENCE OF HEALTH CONTENT EXPOSURE ON TIKTOK, BRAND CREDIBILITY, AND HEALTHY LIFESTYLE ON CUSTOMER ENGAGEMENT THROUGH PERCEIVED VALUE OF DIGITAL FITNESS SERVICES AMONG GENERATION Z IN JAKARTA