ANNA AKHOIRU KHOLIFATUL FITRIYA

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

Campus BULC Semarang

GPA 3.97

Achievement Summa Cum Laude

THESIS TITLE INFLUENCE OF PERCEIVED CORPORATE SOCIAL RESPONSIBILITY ON BRAND ATTITUDE AND ITS IMPACT ON PURCHASE INTENTION OF FAST FOOD PRODUCTS WITH GENERATION Z'S CSR ATTITUDE AS A MODERATION VARIABLE