MELIYA HANDINI

2502053382

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

THESIS TITLE THE INFLUENCE OF LIVESTREAMER CHARACTERISTICS ON PERCEIVED VALUE AND ITS IMPACT ON IMPULSIVE PURCHASING BEHAVIOR OF FASHION PRODUCTS IN LIVE STREAMING E-COMMERCE: A STIMULUS-ORGANISM-RESPONSE (SOR) APPROACH