SITI FITRIA FADILA

2502058603

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

Campus BULC Batam

THESIS TITLE THE INFLUENCE OF LIVESTREAMER CHARACTERISTICS ON PERCEIVED VALUE AND ITS IMPACT ON IMPULSIVE PURCHASING BEHAVIOR OF FASHION PRODUCTS IN LIVE STREAMING E-COMMERCE: A STIMULUS-ORGANISM-RESPONSE (SOR) APPROACH