NISA HASYA GHANIA

2502059114

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

THESIS TITLE ANALYSIS OF THE EFFECT OF UTILITARIAN VALUE, HEDONIC VALUE AND PERCEIVED RISK THROUGH CASH ON DELIVERY ON PURCHASE INTENTION ON E-COMMERCE PLATFORMS FOR GENERATION Z IN THE JABODETABEK AREA