THASYA SALSABILA MAKMUR

2502060961

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

THESIS TITLE FROM STIMULUS TO IMPULSE: THE ROLE OF E-WALLETS IN THE IMPULSIVE BUYING BEHAVIOR OF INDONESIAN MILLENNIAL AND Z GENERATIONS (AN S-O-R MODEL STUDY)