OCKTAVIANY RHAMADINA ISMA PUTRI

2502077256

Degree Strata 1

Program/Study Program Business Management

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE EFFECT OF INFLUENCER ATTRACTIVENESS, INFLUENCER CREDIBILITY, AND SOCIAL MEDIA SKINCARE ON THE PURCHASE OF CLEAN BEAUTY SKINCARE PRODUCTS WITH THE MEDIA OF PERCEIVED TRUST AND PERCEIVED QUALITY ON GENERATION Z IN JABODETABEK