KRISTIN ANGGREYNI PURNAMA SARY

2502094615

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

THESIS TITLE EFFECTS OF PERCEIVED SERVICE QUALITY, WEBSITE QUALITY, AND REPUTATION ON PURCHASE INTENTION: THE MEDIATING AND MODERATING ROLES OF TRUST AND PERCEIVED RISK IN ONLINE SHOPPING AT GRAMEDIA.COM