ARAINA HARDIN

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

GPA 4

Achievement BINUS Award of Excellence, Summa Cum Laude

THESIS TITLE THE INFLUENCE OF INFLUENCER ON CUSTOMER USAGE INTENTION MEDIATED BY BRAND PERCEPTION : A CASE STUDY ON GENERATION Z USERS OF ONLINE TRAVEL AGENT APPLICATIONS