LULUK 'ARIFAH

2502099396

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

THESIS TITLE THE IMPACT OF ELECTRONIC WORD OF MOUTH (EWOM) ON TIKTOK ON CONSUMERS PURCHASE INTENTION OF SKINCARE PRODUCTS: THE MEDIATING ROLE OF INFORMATION USEFULNESS AND INFORMATION ADOPTION IN JABODETABEK