RANIA PUTRI RAMADANY

2502120393

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

THESIS TITLE THE INFLUENCE OF THE USE OF SOCIAL MEDIA AND EWOM ON CONVICTION AND ITS IMPACT ON CUSTOMER LOYALTY AND PURCHASE INTENTION IN THE FASHION INDUSTRY WITH BRAND REPUTATION AS A MODERATION VARIABLE