PATRICIA SEKARANI

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

GPA 3.97

Achievement Summa Cum Laude

THESIS TITLE THE INFLUENCE OF PERCEIVED E-COMMERCE HOST ATTRIBUTES, SCARCITY, AND IMMERSION ON INVOLVEMENT AND ITS IMPACT ON IMPULSE PURCHASE BEHAVIOR OF LOCAL SKINCARE PRODUCTS IN JABODETABEK.