SHAKILLA FARIDHOTUS AULIA RAMADHAN

2502125116

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

Campus BULC Malang

THESIS TITLE THE IMPACT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND EXPERIENCE AND CUSTOMER-BASED BRAND EQUITY: THE ROLE OF CO-CREATION BEHAVIOR AS A MODERATOR ON SHAFEERA SEASONING SMES